Rich has spent his career as senior executive and advisor building and growing companies within the technology, trading, market data, finance, and exchange sectors. As the CEO, co-founder and chairman of Lava Trading, he successfully guided the firm from its inception to its 2004 acquisition by Citigroup Inc. Rich is also the former CEO of Airex Inc., and has served as Chairman of the Board of Directors for Yieldbroker since January 2012. Throughout his career, Rich has held roles as a senior advisor to Lightyear Capital, a leading financial services-focused private equity firm; executive chairman of The Receivables Exchange, a SMB and Fortune 500 receivables trading platform; and systems engineer and business development roles as NeXt Computers, founded by Steve Jobs and acquired by Apple. He holds a B.S.E. in computer science and electrical engineering from Princeton University.